How to add google analytics to blogger?

Google Analytics

Google Analytics is a free web analytics service offered by google. This will help us to track and reports website traffic. This servive is available anyone with a google account.

Google Analytics helps us to know about the 

•  Real time locations.
• Traffic sources.
• Audience overview.
• Technology used.
• Mobile Devices.
• Behavior.
  • Site Speed.
  • Site Search.
  • Site Content.
        

  Steps for adding google analytics to blogger

  Step 1: For adding google analytics to blogger first you have to create a Google Analytics account.For that you have to sign in with your Google Account(If you don't have a Google account, then create one. Go to google.com, click sign in, and then click create an account).
  
    
   Step 2 : Click here to go to the Google Analytics website. 
  
   
  
  Step 3: If you're not logged in to Google, click Sign In, and then enter your Google username and password.
  
   
  
  Step 4 : The first time you sign in to Google Analytics, you'll be prompted to change save your communication preferences. If you don't want Google Analytics to send you email, uncheck all the boxes, and then click SAVE PREFERENCES.
  
   
  
  Step 5: Start using Google Analytics. Click SIGN UP to start using Google Analytics.
  
   
  
  Step 6: Create an account name. In the Account Name field, type a name for the Google Analytics account.
  
  • The account name can be the name of your Blogger weblog, your Google username, or any descriptive word or words you'd like to use.
    
    

   

  Akhil Johnson

  
  

Content Optmisation

What is On Page Optimization ?

On Page Optimization is those techniques that helps the website or webpage to improve the position in the search rankings. On page optimization consists of different optimization techniques an they are explained as follows.

Title Tag optimization

For a site Title Tag is the most important optimization element. Title tags are used for indicating the pages and tells both the users and search engines " What the topic of a particular page is..? ".

A Title Tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown and indexed by the Web Crawler. 

 

So that we can say that, Title Tag is very important because, out of many results that a searcher see's, your website is satisfying enough for him to want to find out more information. Keywords having a great role in title tad optimization. We must use those Keywords that ranks our website or blog, and must place some of them in your title tag.

A Title Tag represents the whole content and information of your website and we must need to create a "Unique Title" for each page of your site.Important factors that we must know when we are using title tags are as follows :-

• Character limit for SEO Title in a page is between 50-60 characters
• Maximum pixel size is 512 pixels.
• Don't use full CAPITAL LETTERS.
• SEO title must be Unique .
•  Without spelling and grammatical mistake.

  Meta Tag Optimization

  Meta Description Tags are those that provides the description of the page contents. 

  
  

      Akhil Johnson
  

Did you know about Digital Marketing ?

What is Digital Marketing ?

 

Digital Marketing is a broad term that refers to different promotional techniques deployed to reach customers using digital technologies.

Digital marketing is also known as Internet marketing, but their processes differ , as digital marketing is considered more targeted, measurable and interactive.

Marketing is mainly classified in to Traditional marketing and Digital marketing. Digital marketing is again subdivided in to Web Analytics and Search Engine Marketing(SME).

Search Engine Marketing includes :-

•       Search Engine Optimization (SEO)
•       Social Media   Optimization (SMO)
•       Pay per click (PPC)

 SEO (Search Engine Optimization)

 SEO - Search Engine Optimization is the art and science of optimizing your webpages to be found by the search engines like Google, Yahoo and Bling etc. The science part of the SEO deals with the technology and engineering of a website such as code, information, architecture and user experience etc.

While art means, it all about understanding the business and the customers behavior and try to positively influence it by adding value to them and getting value in  return.

Search engine optimization is broken down into two basic areas: mainly On-page and Off-page optimization. On-page optimization refers to website elements which comprises a webpage, such as HTML code, textual content and images. And Off-page optimization refers, predominantly to backlinks.

Social Media Optimization

Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, or event. When used effectively social media can be one of your greatest assets for improving your site's organic search results.

By connecting with people in various online venues, you extent the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.

 

SEO & SMO both are the different things but you need to do best marketing with all of these because if you didn’t have good Social Media Profile then user won’t trust on your Brand & Product. Social media play very important role to make brand popular and improve conversion rate doing.

Pay Per Click

 

Pay Per Click(PPC) is a model of internet marketing in which advertisers pay a fee each time when their add is clicked. And (CPC) Cost Per Click is the actual price you pay for each click in your pay per click market campaigns. It is a way of buying visit to your website, rather than attempting to earn visit organically.

 

Akhil Johnson