Did you know about Digital Marketing ?

What is Digital Marketing ?

 

Digital Marketing is a broad term that refers to different promotional techniques deployed to reach customers using digital technologies.

Digital marketing is also known as Internet marketing, but their processes differ , as digital marketing is considered more targeted, measurable and interactive.

Marketing is mainly classified in to Traditional marketing and Digital marketing. Digital marketing is again subdivided in to Web Analytics and Search Engine Marketing(SME).

Search Engine Marketing includes :-

•       Search Engine Optimization (SEO)
•       Social Media   Optimization (SMO)
•       Pay per click (PPC)

 SEO (Search Engine Optimization)

 SEO - Search Engine Optimization is the art and science of optimizing your webpages to be found by the search engines like Google, Yahoo and Bling etc. The science part of the SEO deals with the technology and engineering of a website such as code, information, architecture and user experience etc.

While art means, it all about understanding the business and the customers behavior and try to positively influence it by adding value to them and getting value in  return.

Search engine optimization is broken down into two basic areas: mainly On-page and Off-page optimization. On-page optimization refers to website elements which comprises a webpage, such as HTML code, textual content and images. And Off-page optimization refers, predominantly to backlinks.

Social Media Optimization

Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, or event. When used effectively social media can be one of your greatest assets for improving your site's organic search results.

By connecting with people in various online venues, you extent the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.

 

SEO & SMO both are the different things but you need to do best marketing with all of these because if you didn’t have good Social Media Profile then user won’t trust on your Brand & Product. Social media play very important role to make brand popular and improve conversion rate doing.

Pay Per Click

 

Pay Per Click(PPC) is a model of internet marketing in which advertisers pay a fee each time when their add is clicked. And (CPC) Cost Per Click is the actual price you pay for each click in your pay per click market campaigns. It is a way of buying visit to your website, rather than attempting to earn visit organically.

 

Akhil Johnson